Hi Friends
As we all know that how B-Schools are growing like anything. It has become a part of good earning. There was a time when teachers used to thought in right way and that was really a mean of teaching. There was a beautiful relation between GURU & Shishya. Now a days there is no different between politician and a academician. When election come near politician used to make many promises for development of people & areas. The same is happening now a days from the side of B-Schools.
Cont...........................................
Wednesday, October 22, 2008
Sunday, October 19, 2008
Marketing to Indian Rural Women: Challenge, Opportunity and Strategy...BY- DHANANJAY KUMAR
Abstract
There was a time when a rural consumer used to travel more distance to consume a particular branded goods and services. Only selected consumers consumed a branded goods and services. But due to globalization the scenario has been changed. Now customers are king due to economy they prefer branded goods and services which give more value. Before globalization only big companies were able to captures the rural market to establish their brands and services. But in present scenario the rural market are very critical for every marketer whether that is FMCG, IT or automobile brands. Women are the world’s most powerful consumers. They are big spender, when we are talking about householders, corporate purchasing, or small business. This is not happening only in urban but also in rural market too. In past scenario men used to take decision to purchase any goods or services but now scenario has been changed and mostly decisions are taken by rural women. The rural women are very sensitive and careful towards their purchasing process. So marketers must have to know the perception and mind set of the rural women for survival of their products in rural market.
FOR DETAIL OF ARTICLES MUST SEE THE.. MLS JAMSHEDPUR VOL 33, AGUS. ADDITION
There was a time when a rural consumer used to travel more distance to consume a particular branded goods and services. Only selected consumers consumed a branded goods and services. But due to globalization the scenario has been changed. Now customers are king due to economy they prefer branded goods and services which give more value. Before globalization only big companies were able to captures the rural market to establish their brands and services. But in present scenario the rural market are very critical for every marketer whether that is FMCG, IT or automobile brands. Women are the world’s most powerful consumers. They are big spender, when we are talking about householders, corporate purchasing, or small business. This is not happening only in urban but also in rural market too. In past scenario men used to take decision to purchase any goods or services but now scenario has been changed and mostly decisions are taken by rural women. The rural women are very sensitive and careful towards their purchasing process. So marketers must have to know the perception and mind set of the rural women for survival of their products in rural market.
FOR DETAIL OF ARTICLES MUST SEE THE.. MLS JAMSHEDPUR VOL 33, AGUS. ADDITION
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